Terri+Moser

=Capstone Project Proposal= =Title: Parish Family Ministry Facebook Page (a subpage of the parish Facebook page)=

Project Description:
The implementation of the Family Ministry Facebook Page will replace a piecemeal collection of 16 different Yahoo email groups that I manage in my ministry. The groups frequently intersect but also reflect different “generations” of parenting stages. Having a central Facebook presence for this ministry will allow families of younger children to become aware of the outreaches that can be available to them as they travel through the family life cycle.

Project Goals:
1) Main objective: to update the aging Yahoo group usage to a Web 2.0 format, in order to promote the outreach and community opportunities offered by the Family Ministry Department of St. Catherine of Siena Catholic Church of the Diocese of Austin. 2) Utilizing an attractive homepage with iconic images of parish life, this tool will allow parishioners to contribute their experiences, resources, links and efforts as they experience their domestic church. 3) Hootsuite will be utilized to maintain consistency in the scheduling of feeds. Monitoring of comments will be shared with another staff member. 4) Analytics will be carefully monitored to increase and maintain user engagement. 5) Model a web 2.0 tool (for the other departments) that works within the context of the parish website.

Audience Description:
At this time, audience targeted will be families with children. It will first include all of the subscribers to the 16 Yahoo groups, which includes over 600 families. Most importantly, the parents engaged in the infant baptism preparation classes will be shown the page during the class. They then will be invited to like the page via an email and link.

Projected Timeline: (walking backward)
October 31: St. Catherine of Siena Family Ministry Facebook page goes live and is announced at the “Holyween” event sponsored by Family Ministry; previously scheduled emails to all of the Yahoo Groups, announce the Page with widgets to the like page. A push message is sent through the Parish App. A hootsuite announcement goes live on the parish facebook page and on the parish twitter feed. October 24: Events for the remainder of 2013 and early 2014 are posted on the page, in preparation for the live date. October 17: Content is carefully constructed in line with the Family Ministry mission statement and the parish mission statement. Pages that will help families, like the Bishops, [|www.foryourmarriage.org] are “liked” by the page as resources to the mission. October 10: Photographs from recent parish events that have been vetted for releases are chosen and uploaded to the albums, with careful attention to the profile page. The Parish Logo is uploaded. Photos from the Blessing of the Animals and the Parish Service Day are especially readied.

Follow-up Plans:
Ongoing efforts to maintain consistency of usage by staff, as well as efforts to increase engagement will be monitored. Registration for events will include an inquiry of how the person became aware of the event. This project will tie in with the Constant Contact outreach we will begin on January 1, as I share my experience with the usage of the page and how it connects to parish life on the parish webpage, in the pews, in the Religious Education department, and with Administration.

Technology To Be Utilized:
Facebook, Hootsuite, Digital Photo slideshows, Vimeo Pro

Projected Budget:
$300 for Vimeo Pro

Do you need Departmental or Administrator approval? If yes, please indicate the steps you have taken.
Budget has been cleared

Proposal Deadline: October 3, 2013

__ Note __ : Projects should be carried out in a two-month period following the Proposal deadline. All projects should be completed by November 14, 2013.

Link to Terri Moser Essay

Link to Terri Moser Article